Joan Wortman is a former software architect who has recently turned her focus toward User Experience. As a User Experience Specialist at MathWorks, she helps connect developers with users. In addition to interviewing customers, conducting usability studies and designing UIs, she enjoys facilitating brainstorming and design sessions that engage both stakeholders and developers. In today's fast paced software development cycles, it's too costly to get it wrong. Understanding user's needs, workflows, pain points and expectations are key to delivering the right feature the first time.